Resume | Richa Deshwal

Work Experience

2021 - Present

Product Manager / Technical Project Manager

The Globe and Mail

Machine Learning (Gen AI focussed):

As Product Manager, lead the development of the company's AI strategy by creating roadmaps and prioritizing key products and features for Data Science and Machine Learning Engineering initiatives (team of 8), ensuring alignment between development efforts, business objectives, and user needs.

Delivered Generative AI-based products, including a virtual assistant, text-to-speech feature, contextual tag generation, and comment moderation
Designed personalized content recommendation algorithm for the “For You” page and email campaigns, increasing click-through rate by 15% and subscription conversions by 4% over traditional baselines.
Managed redefining churn and acquisition propensity algorithms, boosting retention and customer acquisition up to 10% within 12 months
Built the A/B testing process to guide continuous optimization of algorithm performance
Commercialized a B2B SaaS Machine Learning product, onboarding 10+ clients by outperforming legacy solutions in A/B tests, increasing subscriptions by 30%+ per client
Served as AI Champion and Data Steward, acting as the go-to expert for data transparency and approval guidance.
Evaluated build-vs-buy decisions by prototyping solutions, comparing vendor quotes, and estimating internal development costs (labour and infrastructure)

Paywall (Traditional Machine Learning Predictive Model)

A real-time decision-making system based on NLP that analyzes content and user propensity to determine the optimal moments to display a paywall, maximizing conversions, ad revenue, and engagement.

Hired to implement the commercialization strategy of this in-house product.

Effectively delivered the commercialization strategy, catering to the diverse needs of B2B customers, resulting in a 30% increase in conversions during A/B testing with multiple clients
Led client onboarding, prioritization, and integration with various data sources, and gradually decreased the onboarding time by 10%
Developed user personas from client interviews to guide algorithmic strategy
Managed the backlog and priorities for a team of 12, including Data Scientists and ML Ops specialists

2013 - 2021

Technology Lead/Business Analyst/Senior Consultant

Deloitte Canada and Deloitte U.S. India

Led a team of 10 members, including front-end engineers, user experience leads and visual designers
Requirements gathering with clients and stakeholders, delineating scope, assembling cross-functional teams including UX designers, visual designers, front-end and back-end developers, developing user stories, and formulating comprehensive product and delivery roadmaps for website development
Presented product demos and provided status reports to clients and stakeholders in various industries, including e-commerce, insurance, food retail, and pharmaceuticals.
Specialized in front-end development utilizing react and angular JS

Led the delivery of over 30 projects focused on user experience, website design, and development, serving in various roles including tech lead, product manager, project manager, user experience manager, front end developer and business analyst. Known for wearing multiple hats, I earned a reputation for getting things done efficiently.